Specialty green coffee traders, sourcing from 26 origins on behalf of over 1000 roasters.


Falcon & World Coffee Research

Origin: N/A

Timeline: 2017-present, on-going

Partner orgs: WCR

Budget: Up to $10,000 per year

People: N/A

Gender: N/A


World Coffee Research has created ‘The Checkoff Program’ as a way for coffee roasters to establish and direct a per/lb premium on their coffee purchases towards WCR. Recognising the huge potential for making direct, collaborative contributions to agricultural research and development, we took this initiative a step further and created our own ‘Global Matching Program’ whereby we matched our roasters contributions from 2017-2019, up to $10,000 per year. This project reached its initial completion date at the end of 2019, but Falcon remains actively engaged in the ‘Checkoff Program’, transacting tens of thousands of dollars in industry investment each year.

The WCR states that “research is an essential basis for improving the ‘goodness’ of coffee: how good it tastes, how good it is for the planet’, and how good it is for the people who grow it”.


We believe that long-term investing and commitment to research and development mitigates risks while building resilience across supply chains, which is why we continue to encourage participation in or Global Matching Program.

Roasters decide on a contribution of cents per/lb of green coffee, from half a cent up to 10 or 20 cents per lb. The contribution is calibrated to volume and built into the cost of the green coffee. When customers come to pay their invoices, Falcon sets aside the WCR Checkoff contribution and matching donation as applicable.


Since 2017, Falcon customers have invested over $150,000 in WCR. Falcon has additionally invested $25,000 through their Global Matching Program.


What is World Coffee Research?
190+ companies in 25 countries driving collaborative, global R&D to ensure the future of coffee. World Coffee Research is a non-profit agricultural research organization, formed by the world-wide coffee industry in 2012, with the recognition that innovation in coffee agriculture is necessary to deliver increased quality, reduce supply chain risk, and transform coffee producing into a profitable, sustainable livelihood that can meet rising demand while also safeguarding natural resources.

What does WCR do?
WCR works to make better plants available and accessible to farmers to enhance coffee productivity, profitability, quality, and climate resilience. In particular, it supports the professionalisation of nurseries and seed systems, conduct variety trials, and accelerate breeding system modernization. WCR is working in 11 countries that are critical for supporting origin diversity. Our 11 focus countries contain 50% of the world’s 12.5 million family coffee farms and produce 30% of the global supply of coffee. WCR’s goal is to enhance the competitiveness of these key countries and their ability to address major threats to supplies of quality coffee:
• Latin America: Guatemala, Honduras, Mexico, Nicaragua, Peru
• Africa: Ethiopia, Kenya, Uganda
• Asia: India, Indonesia, Papua New Guinea We have additional strategic research partnerships in El Salvador, Rwanda, and Costa Rica.

Why agricultural research?
Science is essential for securing the long-term, sustainable supply of quality coffee. Improved varieties reduce farmers’ risk and improve climate resilience and productivity—leading to “more good beans from each tree”—and are a critical factor in reducing the GHG emissions of coffee agriculture and reducing deforestation. The research we conduct today will determine what coffee we drink in the future—and using advances in agricultural science it is possible to dramatically improve coffee yields, quality, climate resilience and farmer profitability.

Why invest in the future of coffee?
Member companies drive strategic agenda and provide crucial input. Through investment in coffee R&D, we can improve and preserve its inherent quality, how good it is for the planet, and how good it is for people who grow it.

Working in strategic geographies, we can sustain origin diversity and ensure the long-term supply of quality coffee.
In engaging with climate crisis, R&D creates tools, technology and knowledge to reduce the risk that farmers and companies face from unpredictable climate impact.

The knowledge and resources generated by WCR and its partners flow downstream for the benefit of millions of farmers around the world and achieves impact at scale. Through collaborative investment in agricultural R&D, coffee companies are creating the foundation for a vibrant and sustainable coffee sector in diverse origins

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