Through our years of living and working in coffee growing countries, we have come to recognise that sustainability in coffee is part of a far larger, global conversation. This conversation is about the 500 million smallholder farmers that produce 70% of the world’s staple foods and virtually all of the world’s coffee.
These people are marginalised and vulnerable through poverty and a lack of access to resources, credit and markets. The human impact is malnutrition, illiteracy and conflict. The ecological impact is overgrazing, deforestation and water contamination. Poverty is not sustainable.
Our work today, in pursuit of sustainable supply chains, is part of this conversation; The part seeking to build credible business models, with invested partners, that respond to the needs of people through profitable commercial exchange of goods, services and information.
Our core purpose is to use our considerable resources, broad human experience and deep coffee knowledge to help build the Blueprint to sustainable smallholder agriculture.